Someburros New Drive Thru
Now it’s easier than ever to get your favorite Mexican food!
Someburros rolled out a game-changer for their restaurants across the Phoenix valley, an all-new drive-thru! At the beginning of the pandemic, people were unsure of safety concerns, but they still wanted their favorite foods, and curbside pick up and drive-thru options were gaining in popularity. Someburros has always had a drive thru, but it was reserved for call-ahead or online orders, and now, you can order right at the drive thru! The change was inspired by customer habits and committed to operational excellence, this addition comes as drive-thrus continue to be a top trend in the industry.
In the Spring of 2022, Someburros officially implemented drive-thru ordering service and lanes at 11 current locations to be widely accessible throughout the Valley with plans to open three more drive-thru locations by the end of 2023 in Peoria, San Tan Valley and North Phoenix. With Someburros’ growth and high customer demand of its authentic Mexican cuisine, Someburros drive-thru locations now offer made-from-scratch menu items such as its famous burros, tacos, enchiladas and other traditional Mexican favorites with a new level of convenience for guests on the move. Valley-wide Someburros fans are able to dine-in or drive up, order, and pick up their meals without leaving the comfort of their car.
“We are thrilled to expand Someburros’ drive-thru capabilities at locations throughout the Valley to satisfy customer needs from on-the-go families to working professionals with a busy lifestyle,” Owner and President, Tim Vasquez said. “The drive-thru movement is a response and solution to our customers’ behaviors that rose during the height of the pandemic and the changing labor landscape. We will continue to adapt and innovate as we roll out the drive-thru experience all while still providing fresh and fast-casual Mexican food.”
Thoughtfully designed for enhanced customer convenience and company efficiency, the Someburros concept’s latest hybrid format includes the advanced drive-thru ordering system with a traditional lane, menu board, and window, an indoor dining room, outdoor dining patio, and walk-up counter to accommodate all in-dining and to-go orders. The drive-thru and digital ordering boom during the health crisis also expanded to pre-ordering through the Someburros mobile app and digital savvy customers can opt for pickups at each location’s quick-service counter.